RETAIL ARCHITECTURE & BRAND STRATEGY
Ideal for beauty and wellness founders preparing to launch, grow, or reposition their brand.
You started this brand because you believed in what you created.
Then the questions started...
Who is my customer — really?
Why would she choose me over a brand she already knows?
What should I focus on first?
How do I stand out in a crowded market?
How do I know if I'm building the right thing?
Where do I even begin?
If you can see the product clearly but cannot yet see the path forward — that is exactly where I come in.
Who Am I?
I'm Latoya De'Shaun.
For 19 years, I've worked across prestige beauty brands including MAC, Estée Lauder, NARS, Smashbox, and Anastasia Beverly Hills, observing how customers think, what earns their trust, and what drives purchase decisions.
I help indie beauty and wellness founders turn those insights into clear brand strategy through the Retail Architecture Framework™—connecting your story, customer, products, and growth strategy into a brand customers understand, trust, and choose.
Most founders don't need more information. They need more clarity.
Founder Brand Intensive
Clarity Before Growth
$500 | 60-Minute Zoom Session
Leave with the clarity to make your next business decision with confidence.
Every engagement begins here.
Designed for beauty and wellness founders who need strategic clarity before investing more time, money, or resources.
WHAT'S INCLUDED
- Brand audit
- Founder positioning assessment
- Customer assessment
- Product portfolio review
- Retail readiness evaluation
- Growth channel recommendations
- Written strategic recap
- 90-day action plan
YOU'LL LEAVE WITH
- A clear vision for your brand
- Confidence in your founder story
- A defined understanding of your ideal customer
- Insight into what's driving—or limiting—your growth
- Clear priorities for the next 90 days
- A practical roadmap for moving forward
Most founders leave this session with more clarity than they've gained from months of trying to figure it out alone.
WHAT MAKES THIS DIFFERENT
Most consultants focus on marketing.
Most coaches focus on motivation.
Most agencies focus on execution.
I focus on decision-making.
Together, we'll answer the questions that shape every successful brand:
- Who do you serve?
- Why should customers choose you?
- What makes your brand different?
- Where should you focus first?
- What does your customer actually need?
Because when those answers become clear, every decision becomes easier.